Tell your story.
Sharing is the foundation of any relationship. Telling your story well turns mere customers into connected audience. Being generous with useful information leads to long term engagement, not just quick hits. Real deal interaction throughout the customer journey builds influence right along with revenue.
It's often still called content marketing. But here's the thing...doing it right means getting it out of the marketing department and into the c-suite. This requires fresh eyes, some big decisions, and a little soul searching. Then you'll need a well laid plan and some pro resources to get it off the ground and keep it up for the duration.
How do we do it?
Wield the new tools. Respect the old school.
Vision + Mission
know your why + how
Vision inspires and motivates you. It defines where you're going and what you want to achieve. It's your why.
Mission describes what you're doing right now to bring that vision to life. It's your how.
We'll work together to craft these north star statements so you're always ready to say what you do and why you do it.
know the customer experience
All the marketing in the world won't matter if the customer experience is flawed. Taking time to analyze the journey from first contact to last thank you offers great insights. Along the way we'll uncover any funny little knots in your flow and work them out.
We'll learn the best times to engage with customers, how open they are to interaction, and what they need and want to hear from you.
know who you're talking to
A marketing strategy created with only a vague idea of who you're trying to reach is ineffective. When creating content it's impossible. That blank page you're staring at is a lot less intimidating when you know exactly who's on the other side.
We'll figure out who gets you, who you're getting, who you may be missing, and why.
know what to write
Once you know your audience well, you'll have a good bead on what they'll enjoy reading and sharing.
We'll define the content categories that suit you and map out the broad strokes, making it easy to fill that newsletter, plan podcast episodes, and complete every post on time.
Digital channels offer superb engagement opportunities, but if you're saying the same thing everywhere, it's just noise. Good content strategy is knowing what to write, where to put it, and when to post it.
We'll make sure your website, social media channels, and marketing materials speak clearly and in your voice.
The Marketing Plan
know how to put it out there
Marketing tactics alone are too thin. (#poof!) Once we've tackled the essential groundwork and have clarity around vision and mission, customer journey, client personas, and content strategy...we can get down to the nitty gritty.
We'll set clear objectives, decide on the strategy, chart targeted actions, and implement the controls to track successes or course correct as needed.
know how to get it all done
All that hard work and analysis and strategy mean nada if you can't keep your plan on track and moving. The best solutions are simple, low maintenance, and even fun to use.
We'll set up clean and simple workflows for you and your team and arm you with all the resources you need.